How do you get fresh barrel-cured pickles, pillowy soft buns, glistening fried chicken, and creamy mayo done exactly right at over 2,500 locations? It's the fundamental challenge every fast food chain faces so that we can unwrap a chicken sandwich or cheeseburger or taco that's just as good as last time and will be just as good next time. The real test, however, was creating that same delicious product on a large, nationwide scale without losing the quiet magic that ultimately made the Popeyes chicken sandwich the Popeyes chicken sandwich. She had a vision of what would work and the product tests confirmed her intuition. ”ĭevising the sandwich wasn’t the challenging part. The result, according Alarcon? "One of the best scores I've ever gotten of any product I’ve done in consumer research. She opted for sweet brioche bread, creamy mayo, tart pickles, and fried chicken that uses the same signature spices as Popeyes' regular chicken. "It was actually the very first time we had a workshop in the kitchen.”Ībout five months later, Alarcon had something she was ready to put in front of consumers in product tests. “We felt like we didn’t have something that appealed to everyone, so we started in late 2016," she said. The chain's prior sandwiches, like a fried shrimp po’ boy and a sandwich that was made with chicken tenders, well, they didn’t get quite the same response as the current chicken sandwich. Where are they now? They’re not here,” Alarcon said with a laugh during an interview with Thrillist at a recent press event in New York City. A chicken sandwich unlike anything the chain had offered before. A chicken sandwich made with fresh pickles. A chicken sandwich made with hand-selected bread. In 2016, Popeyes' Vice President of Culinary Innovation Amy Alarcon set out to make an undeniably good chicken sandwich. But it turns out the stupidly popular sandwich's story started three years ago. The Popeyes sandwich - despite the petty feuds, sexy Halloween costumes, and all of the other questionable stuff it brought with it - will safely go down as a highlight of 2019. When Popeyes first debuted its hefty, pickle-laden fried chicken sandwich with just the right amount of heat back in August, we said it was the best new thing in fast food (and we still stand by this).
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